Salaries · Social media manager · Brazil · Updated November 2026
Social media manager salary in Brazil
Foreign businesses that hire a social media manager in Brazil directly pay $1,300–$1,800 a month full-time, in published job ads and salary guides. Local employers there pay $2.29–$4.61 an hour ($397–$798 a month full-time).
The numbers
| What you're looking at | Per hour | Per month, full-time | Based on |
|---|---|---|---|
| Hiring directly: full-time pay | $7.50–$10.38 | $1,300–$1,800 | 1 published figure |
| Local employers in Brazil | $2.29–$4.61 | $397–$798 | 3 published figures |
| For comparison: employees in the US | $27.05–$48.25 | $4,689–$8,363 | Wages only, before benefits and payroll taxes |
For this role, direct-hire pay in Brazil runs about 2.6× local pay, midpoint to midpoint. Budget from the direct-hire figures, not the local ones.
Brazil against other countries
Of the 8 countries with published direct-hire figures for this role, Brazil has the 6th lowest starting figure.
Every figure behind these numbers
Hiring directly (remote work for foreign businesses)
- range · full-time pay$1,300–$1,800/month Get on Board, live remote job ads (public jobs API + each ad page) (ads posted 2026-08-31 to 2026-08-31, live on 2026-10-28). Checked Oct 2026. Range of the gross monthly pay published in 1 live remote job ad(s) on Get on Board (a Latin American tech job board) by 1 employer(s) based outside Latin America (company country on the board: US 1), open to residents of Brazil (worldwide-remote ads or ads whose residence list includes Brazil or its region).
Local employers
- middle 50% · local employersR$2,150–R$4,022/month Glassdoor Brasil, 'Social Media' salary page (page dated Feb 2026). Checked Oct 2026. Snippet: median R$ 3.000; typical range R$ 2.150 to R$ 4.022 (25th to 75th percentile) for 'Social Media' in Brazil, based on 2,519 salaries submitted to Glassdoor through February 2026. Page labels the figures as annual in places; the values are monthly pay.
- average · local employersR$2,704/month Catho, 'Analista de Mídias Sociais' profession guide (not dated (checked Oct 2026)). Checked Oct 2026. 'Média Salarial' on Catho's profession guide; no sample size, date or method shown
- median · local employersR$2,000/month Vagas.com.br, Mapa de Carreiras, 'Analista de Mídias Sociais' (not dated (checked Oct 2026)). Checked Oct 2026. Pay people reported in their résumés on Vagas. 'Valor médio' / 'Mediana nacional' 2.000; starting below 1.400; experienced above 2.600. National, no split by state or company size. Shown with '$' on the page.
Indeed Brasil's 'Social media' page was left out: its headline figure is labeled 'por hora' but matches yearly amounts.
What an agency charges for this role
Published by Outsourcing Insider, a VA MASTERS company. The example below is VA MASTERS' own published rate card, shown because it's public; other agencies' prices vary. About us
| Agency | Per hour | Per month, 160 hours | What's included |
|---|---|---|---|
| VA MASTERS Parent company | $7.50–$9.00 | $1,200–$1,440 | Recruitment, contract and payments, time tracking, an account manager and replacement at no extra cost. No setup fee. Source: VA MASTERS pricing page, checked Oct 2026. |
Hiring a social media manager
- Social media manager job description
- Social media manager interview questions and a paid test task
- Onboarding checklist for the first 90 days
- Hiring checklist, from defining the job to day one
Cost guides
FAQ
How much does a social media manager cost in Brazil?
Hiring directly, foreign businesses pay $1,300–$1,800 a month full-time (Get on Board, checked Oct 2026). Local employers in Brazil pay $2.29–$4.61 an hour ($397–$798 a month full-time), which is local pay, not the rate for remote work for a foreign client.
What is the monthly salary of a social media manager in Brazil?
Published full-time pay for remote work for foreign businesses is $1,300–$1,800 a month. Local employers pay $397–$798 a month. Both use 40 hours a week and are in USD.
Why is hiring directly different from local pay in Brazil?
They measure two different markets. Local pay is what employers in Brazil pay local staff. Direct-hire figures come from job ads, salary guides and surveys for remote work for foreign businesses. For this role the second runs about 2.6× the first, midpoint to midpoint, so local pay isn't a good guide to what a remote hire will cost.
How does Brazil compare with hiring a social media manager in the US?
Employees' wages in the US run $27.05–$48.25 an hour for the middle 50% of workers, before benefits and payroll taxes. Hiring directly in Brazil, published figures come to $7.50–$10.38 an hour, with full-time pay converted to an hourly figure. That's pay only: you'd still do the recruiting, contract and payments yourself.
What does an agency charge for a social media manager?
Agencies set their own prices, and many don't publish them. As one published example, VA MASTERS (the parent company of this site's publisher) lists $7.50–$9.00 an hour for its Social Media Management category, all-inclusive. Ask any agency what its rate covers: recruiting, replacement, payroll and fees.